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Showing posts from July, 2018

Whirlpool

Here in Southwest Michigan, Whirlpool is a BIG deal.  Their world headquarters are located about a half an hour away from me, in Benton Harbor.  They are a huge employer in the area.  So today, I thought I'd take a look at their online presence, specifically their "Every day, care" campaign and their Facebook page. So I'm pretty skeptical of big corporations.  I think profits are their biggest concern and for the most part they don't care that much about individual consumers, or about the communities those consumers live in, aside from how their public relations affects their sales.  I'm not sure if this "Every day, care" campaign changes my mind about that, if I really think about it, BUT I'll admit, the idea behind the campaign is great, and the content they've created for it absolutely got to me on an emotional level. I think it is a big challenge for a company to find a way to engage with it's customers on a more emotional and les...

1-2 Blog: Branding: A Day in the Life

I'm Meg...and the irony of this blog is that I am NOT a heavy digital media user.  I'm kind of a hermit in real life, and even more so online.  I don't have a Facebook account, Twitter account, or whatever the latest social media thing is.  I'm basically Ron, from Parks and Recreation.  Here's a clip of him trying to help Tom purge his screen use. https://www.youtube.com/watch?v=cWFJgZOqeBk&list=RDrcVPPjQciCY&index=2 For some reason this clip is really short and I can't find the rest, but basically Tom goes on and on about all the different ways he uses technology/the internet until Ron freaks out. Like I said, I'm not a heavy user of digital media, at least not for my own personal use (I'm a graphic designer, so obviously I spend plenty of time at my desk using Adobe).  A typical day for me, as far as digital media usage, goes something like this: I have the NPR news app on my phone, so most mornings I look at this while having breakfast...